THE BOLD AND THE BEAUTIFUL

Today, through outdoor or out-of-home advertising, corporate brand identities are ubiquitous to the urbanscape. An extremely potent form of communication, it relies heavily on high visual impact in a fleetingly brief engagement. Amalgamating coherence & hierarchy by forming a highly functional space with the visually attracting urban projection is the highlight. The architect breaks the strict and rigid environs of a work space with an unconventional built form for a media company elevating its brand projection.